Financial Soul

Financialization is a term used by economists to describe one of the main characteristics of the late Capitalism - the tendency of the financial instruments and corporations to dominate the rest of the industrial and agricultural economy and even politics.

In the past the Divinity was the dominant force in culture and the soul was the term that pointed towards the core of subjectivity, being transcendent to personal-psychological identity and related with this exterior Force.

What happen with the core of subjectivity, let's keep calling it "the soul", when the dominant transcendent force is financial?  What kind of subjectivity emerge through this financialization of values, behaviors  attitudes - of life? We can speak about the emergence of a financial or financialized soul in our contemporary culture?

We are living in a so called post-ideological, post-believe period. But there are two types of ideology: an explicit ideology - one that you are aware of, and an implicit one - one that is unnoticed and expressed in our "free choices", behaviors and attitudes... Like the core of values and beliefs that we all have even if we are not aware of them. So, what is the contemporary religion that runs mostly unquestioned in the background of our attitudes and behaviors? What is this 'religion' who constantly produce and administrates the financial soul?

Why not to approach the financial logic and corporate behaviors from a religious point of view and to look at the core of our attitudes, daily activities and hidden religious/ideological believes, from the perspective of financialization. To put in relation financial capitalist behaviors and practices with the religious ones. To expose how the ideology is reflected in our practices and daily behaviors as well as how the practice creates the ideology - to wok at the level of somatic politics.